Rebranding and digital strategy for New Energy Solutions: innovation in energy transition

About

New Energy Solutions (Caracor S.A.) is a company with over eight years of experience delivering comprehensive solutions for the energy transition, including electric mobility, charging infrastructure, energy storage systems, and IoT technologies. With a strong presence in Uruguay and growing regional expansion, the brand sought to update its identity and strengthen its digital communication to better reflect its technological leadership and commitment to sustainability.

Objectives

The goal was to reposition New Energy Solutions within the clean energy and innovation ecosystem by reinforcing its visual identity and optimizing its digital presence. Additionally, we aimed to unify messaging across social media, improve visual consistency, and strengthen engagement with B2B and B2G audiences.

Solution

At UPBRANDS, we led a comprehensive redesign of the brand’s logo and visual identity, creating a more modern, adaptable system aligned with sustainability and technological innovation values.

In parallel, we implemented a social media strategy focused on institutional communication, brand positioning, and the promotion of key projects across Uruguay and the broader region.

The result is a renewed, solid, and cohesive digital presence — aligned with the forward-looking vision of a company playing a key role in the energy transition.