Digital Prospecting Strategy for Ecofactory: Sustainability with Scalable Reach

About

Ecofactory is a leading Argentine manufacturer of eco-friendly bags and sustainable products, committed to fair trade and solar-powered production. Certified as a B Corporation, the company stands out for its responsible approach and innovative capacity within the reusable packaging industry. The brand aimed to expand its digital presence to reach new corporate clients across the region.

Objectives

The primary objective was to increase the generation of qualified leads within the custom reusable bags segment, strengthening brand visibility and positioning Ecofactory as a sustainability benchmark in Latin America. Additionally, the strategy focused on optimizing campaign conversion rates through an integrated approach combining paid media, automation, and impact-driven content.

Solution

At UPBRANDS, we designed and executed a comprehensive digital prospecting strategy, including the development of an optimized landing page, performance-driven Google Ads and Meta Adscampaigns, and automated email marketing flows powered by Klaviyo..

The synergy between channels significantly increased both lead volume and quality, enhancing Ecofactory’s online presence and reinforcing its sustainability commitment through measurable and results-oriented communication.